Dear Members of the Locket Community,
Locket started off as a simple idea – help people find real value on the lock screen. After a lot of sleepless nights, we launched this summer and were humbled by the incredible amount of support and feedback from awesome members like yourself.
We’re a team of dreamers, but we’re small. In our first few months, our team has been overwhelmed with support requests, legal challenges and a lot of checks to write. And, we quickly fell into a classic chicken and egg situation: we couldn’t attract new advertisers without a significant user base, and we couldn’t afford to support a large user base without new advertisers (and revenue).
Although we still believe that getting paid to unlock our phones is a brilliant idea and we’ve already paid out hundreds of thousands of dollars to our users in our first few months, we’re recognizing that we’re simply not going to generate advertising dollars fast enough to sustain our original ‘pay per swipe’ business model.
We understand your frustration, and we’re sorry. Reading through your complaints, it’s clear that we’ve disappointed a number of you, who installed our app with an expectation of earning cash. We have learned that we simply cannot support this anymore.
Instead, we’re refocusing our efforts in delivering value to your lock screen with contextual content, and making sure that you’ll see engaging and useful content (ranging from inspiring quotes, funny videos, and pretty pictures to sports scores, news and stock prices) every hour, every day.
Please feel free to reach out to us and provide your feedback on this, as (always) your opinion really matters to us.